How Do I Measure Hashtag Performance?

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically.

To measure hashtag performance, you’ll need a hashtag analytics tool. Monitoring and tracking hashtags with an effective hashtag tracking tool can provide access to valuable insights. It can help you measure the impact and success of your social media efforts.

Using a hashtag analytics tool, you’ll be able to track how your hashtag campaigns, but also uncover key findings about your audience and your competitors.

Why Should I Measure Hashtag Performance?

You should always aim to prove the effectiveness of your marketing campaigns. Here are a few great reasons to measure hashtag performance:

• Reach & Engagement
• Learn how many people saw your hashtag
• Identify Your Audience
• Track the demographics of the audience
• Segment Your Audience
• Identify Influencers
• Find influencers that give you the best ROI
• Competitor Research
• Benchmark yourself against competitors
• Sentiment Analysis

Which Hashtag Metrics Should I Track?

What success looks like to your brand will depend on your business and social goals and the metrics you used to track those goals.

Here are some hashtag metrics you can track:

Posts — How many people posted with your hashtag?
Users — How many unique users posted using your hashtag?
Engagement — How many likes, shares, and clicks did your hashtag receive?
Reach — How people’s feeds did your hashtag show up on?
Impressions — How many times did your hashtag get viewed (including repeat users)?

How to Measure Your Hashtag Performance

Tracking your hashtag’s performance is easier than you may think.

1. Get a Hashtag Tracking Tool — Start off by getting yourself a hashtag analytics tool like Trackmyhashtag.

2. Input Your Hashtag — This can be your hashtag or a competitor’s hashtag.

3. Select Your Platforms — You can measure your hashtag across any popular social platform.

4. Wait! — Give your hashtag some time so you don’t make conclusions on a small time sample.

5. Analyze Key Metrics — Using the metrics above, analyze your hashtag’s performance.

6. Gain Insights — Trackmyhashtag will show you your hashtag’s top posts, related topics, top influencers, websites, and audience demographics.

7. Create Reports — Report on your hashtag’s success to your key stakeholders.

8. Do it all again! — Use what you’ve learned to launch your next hashtag campaign.

Start Tracking Your Hashtags Now

TrackMyHashtag is an advanced AI-based event and hashtag analytics tool. It can help you track and monitor the engagement metrics for any hashtag. It can also identify and analyze the engagement metrics of influencers profiles to promote your brand.

You can analyze the Twitter profiles of your competitors or any other public Twitter account.

Key Features:

• Real-time hashtag engagement metrics
• Identify topical content and target audience
• Geographical insights in real-time
• Analyze your competitors’ hashtag campaigns
• Identify key influencers

Start monitoring your hashtag campaigns with TrackMyHashtag. Give it a try!

See you next time!